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Bluepharma participates in the Webinar “Biodiversity, Sustainability and Global Health”

05.06.2020 in Bluepharma

The event took place on World Environment Day, celebrated on June 5, and was attended by the vice president of Bluepharma, Dr. Maria Isolina Mesquita.


On the World Environment Day, celebrated on June 5, the vice president of Bluepharma, Maria Isolina Mesquita, participated in the Webinar organised by the Higher School of Nursing of Coimbra, with the theme "Biodiversity, Sustainability and Global Health", where she had the opportunity to publicise a project to promote biodiversity by reforestation - Bosque Bluepharma – incorporated in Bluepharma’s Sustainability Programme "Bluelinks".

The event also counted on the participation of Alfredo Manuel Pereira Geraldes Dias, vice-rector of the University of Coimbra, who addressed the theme Process Innovation and the Management of Forest Products.

The Bosque Bluepharma project was created in 2017 through a partnership between the Bluepharma Group, the Municipality of Sertã and Aproflora, with the objective of planting 5,475 oak trees. By 2020 there have been three actions, in Moinho das Freiras, Pedrogão Pequeno, municipality of Sertã, which brought together hundreds of volunteers, Bluepharma employees and their families, pharmacy customers of Bluepharma Generics and members of the Rotary Clubs of Coimbra Olivais, Coimbra, Coimbra Santa Clara and Nyon, Switzerland.

In 2019, as part of this project, Bluepharma, Plural, Agrosistema, and these Rotary Clubs, together with other companies, also symbolically marked the beginning of the building of the Parque de Merendas (Picnic Park). The aim is to renovate an area severely affected by fires over the last few years, by restoring the forest and installing equipment for public use, which will allow visitors to enjoy, with more quality and pleasure, a space of unique natural beauty.