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Bluepharma plant more than 5 thousand trees

21.03.2017 in Bluepharma

Protocol with the municipality of Sertã celebrates World Tree Day



Bluepharma promoted the planting of 5,475 oak trees in Sertã, under a partnership protocol with the local government, signed on 20 March 2017 to celebrate the World Tree Day. The number of trees corresponds to the number of days of existence of Bluepharma. The protocol signing ceremony was attended by the presidents of the Municipal Assembly and the Town Hall of Sertã, Alfredo Dias and José Farinha Nunes, respectively, and representing the Bluepharma Group was the Chairman Paulo Barradas, and Vice-president, Isolina Mesquita.

The first trees of the "Bluepharma Woods" were planted on April 29th in Moinho das Freiras, Pedrogão Pequeno, in the municipality of Sertã.

This reforestation measure of the Social Responsibility Programme of the Bluepharma Group was implemented by a group of volunteer workers, and involved the Chairman of Bluepharma, Paulo Barradas Rebelo, and the Vice-president, Isolina Mesquita, with the support of the project partner Aproflora, which, in the coming years, will be in charge of guaranteeing the maintenance of the forest.

The initiative of the Bluepharma Group and Sertã City Hall, called "Centro+Verde" (Greener Centre), involves the planting of 5,475 oak trees and their medium-term maintenance.

Its sponsors intend to support the ecological recovery and preservation of the biodiversity, "hoping that it will become a pilot project based on the implementation of forestry best management practices".

The City Hall of Sertã was responsible for preparing and marking the land and bringing municipal entities on board (e.g. schools) to help the workers of the Bluepharma Group plant the trees.

The project also has the support of Pedrogão Pequeno parish, which provided the land and will watch over it to detect possible problems (disease, drought, other), in collaboration with the SERQ - Centro de Inovação e Competências da Floresta, which will ensure the institutional and logistical organisation of the initiative.