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Contributing to a Greener Planet

27.03.2018 in Bluepharma

Bluepharma continued to foster the planting of 5,475 oak trees in the district of Sertã, on 24 March 2018


The International Day of Forests is celebrated on March 21st, coinciding with the beginning of spring, a manifestation of hope to rise from the ashes, for the renewal of green spaces.

Within Bluelinks, an internal programme that aims to integrate Buepharma Group's social, economic and environmental objectives, by structuring and boosting the various actions and initiatives it promotes, Bluepharma continued to foster the planting of 5,475 oak trees in the district of Sertã, on 24 March 2018 – to mark the International Day of Forests.

We recall that the "Bluepharma woods" is located in Moinho das Freiras, Pedrogão Pequeno, in the municipality of Sertã, one of the areas mostly affected by last summer's tragic fires.

It is important to reflect on the impact of the fires in 2017. According to the national database of forest fires, during the period between 1 January and 31 October 2017, a total of 16,981 events were recorded, resulting in 42,418 hectares of burnt woodland, including populated areas and bush.

This reflection is essential for each one of us to realise that small gestures make big differences.

Bluepharma took the opportunity to gather customer pharmacies of Bluepharma Genéricos, Employees and their Families in this noble cause, to jointly participate in the reforestation of "our" Centre Region and to support the victims of the large fires that ravaged Portugal.

We Stand for this Cause. We want to continue to contribute towards a greener Planet!